# 10. Team DNA

**Introduction**

With over eight years of experience in the cryptocurrency space and involvement in numerous projects, we have identified a critical gap in the market. The growing trend of meme-based initiatives is reaching saturation. The industry is now poised for more serious, enduring solutions. This realization drives our mission: to create something truly unique, grounded in genuine utility and long-term sustainability.

**Why Us?**

We are more than just another startup. Our team is comprised of experts from CoinFabric, a pioneering incubator that has supported over 250 Web3 companies since 2015. Our extensive hands-on experience in the field, coupled with a deep understanding of emerging trends, positions us to execute projects with precision and innovate where it matters most.

**Proven Track Record**

Our team played a pivotal role in several high-profile projects that made significant contributions to the Web3 ecosystem. Some of our notable achievements include:

* **STEM NFT Infrastructure**: A groundbreaking platform that transformed how NFTs were managed, traded, and utilized across various sectors.
* **Torii Finance**: Known as the "Yearn Finance of BSC," this project gained significant traction and redefined decentralized finance (DeFi) within the Binance Smart Chain.
* **GOMA Finance**: A hyper-deflationary token that was designed to preserve wealth while offering innovative solutions for decentralized finance.

These accomplishments underscore our ability to execute complex projects and deliver lasting impact, as well as represent the breadth of knowledge required to build and deliver on the promises that Income Layer are focused on achieving.

**Our Vision**

We are moving away from the fleeting excitement of meme-based projects. Instead, we focus on creating a lasting impact within the crypto space by delivering real value through innovative technology and infrastructure. Our mission is to build the next generation of crypto platforms that people can trust and rely on, shaping the future of decentralized finance and Web3.

**Core Team (Key Contributors):**

**Dean Cannell**

Dean is a product specialist with over 20 years in technology, focusing on consumer and enterprise markets. He emphasizes blockchain and emerging technologies that can transform economies at scale. With a decade of experience in blockchain, he has collaborated with over 200 companies, helping them leverage this powerful technology to enhance their operations.

As the founder of CoinFabric, launched in 2015, Dean has successfully raised and launched numerous Web 3 companies. Now, in an increasingly crowded market, he aims to make a greater impact by developing efficient economic models within blockchain ecosystems. His mission is to reshape the perception of blockchain and cryptocurrency, fostering trust and driving widespread adoption while redefining their role in modern business practices for a more sustainable economic future.

**LinkedIn:** [**https://www.linkedin.com/in/deancannell**](https://www.linkedin.com/in/deancannell)

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**Klaus Macedo**

Klaus is a seasoned crypto investor, entrepreneur, and blockchain strategist with over 8 years in the crypto space. Since 2016, he has focused on trading and investing, particularly in decentralized finance (DeFi) and blockchain infrastructure. Throughout his career, he has founded and contributed to numerous innovative projects that address unique market needs.

In 2021, Klaus launched Superstack ehf, a GPU mining company, showcasing his technical expertise and commitment to blockchain advancement. He also played a key role in establishing crypto funds in Gibraltar, demonstrating his fundraising acumen with successful rounds alongside prominent industry players. Currently, Klaus is developing groundbreaking initiatives like BitLoan, a crypto lending platform that automates BTC collateral management. Collaborating with experts from CoinFabric, he leverages his extensive experience in building strategic partnerships and navigating global regulations to drive innovation in the crypto ecosystem and contribute to the growth of decentralized finance.

**Support**

Supporting the core team of Dean, Klaus and 5 developers, is a dedicated marketing team, bolstered by a robust network of community growth and engagement managers. These professionals have a track record of success across various projects, forming the backbone of the team. This structure allows for the flexibility to scale resources effectively as the project grows, ensuring that they can meet evolving market demands and continue driving innovation.
